Cover Image — 1920×1080 recommended
Arm & Hammer is one of the world's most recognised household brands — over 170 years of heritage built on pure Baking Soda. The Thai distributor needed a website that didn't just sell products, but first built brand credibility and educated Thai consumers about why Arm & Hammer products are superior, safe, and effective — then guided them naturally toward purchase.
"Show branding and give knowledge to the customer first — before selling — so they trust and then buy."
Competitor analysis, Thai consumer behaviour mapping, brand education content structure.
Trust-first page architecture — education → trust signals → product discovery → conversion. Mobile-first layout for Thai consumer browsing habits.
Elementor-based build. Bilingual ready (TH/EN). Optimised for speed and mobile performance.
Content hierarchy: brand story → ingredient science → product line → where to buy.
On-page SEO, structured metadata, image optimisation, Google Search Console setup.
Most Thai consumers had low brand awareness of Arm & Hammer despite its global legacy. The website needed to close this awareness gap — communicating 170+ years of Baking Soda expertise, natural ingredient safety, and product effectiveness — without feeling like a hard-sell page. Getting customers to understand the brand story before showing them a "Buy Now" button was the central design challenge.
A content-first website architecture that leads with brand storytelling, ingredient education, and product science — then transitions naturally into a product catalogue and purchase journey. The homepage hero communicates heritage and trust ("170 years of natural power"). Educational sections explain Baking Soda science before product benefits are introduced. Trust signals — safety certifications, natural sourcing, family use cases — are layered throughout before any commerce touchpoint appears.
Homepage
Products
Blog & TipsIncrease in average session duration vs. industry benchmark
Reduction in bounce rate after brand-first content restructure
Product pages ranking page 1 on Google Thailand within 60 days